5d24592 Sep 12 2026 1:35PM

Fundraising

19 lessons across 3 sections, in the order Troy put them.

Fundraising — when and how much

2:45 What are investors REALLY thinking about when they ask about your CAC…? LTV and CAC. We have talked about these many times in these videos and I'm going to do it again. And not just... Jun 2022
2:50 Raise for Outcomes, Not Headlines It has never been a better time to be an entrepreneur. We are all seeing our friends raise great amounts of... Oct 2021
3:47 Think twice before committing to strategic investors In the last two weeks, I have had three entrepreneurs come to me all excited about the opportunity they have. May 2022
4:24 Friction Kills Deals Today, we're going to talk about deals and specifically, I want to talk about getting deals done. Mar 2021
2:36 Funding the Valley Here's how I think about it. This is your company, time, and the value that you create. Generally, most... Nov 2018
2:51 When to Raise Capital Hi, I got a lot of great feedback from last week's video on crossing the chasm, how to get across that valley of death. Nov 2018
4:45 Impact of Raising Too Much The last couple of weeks we've been talking about fundraising and entrepreneurs get so excited when it comes to... Nov 2018
3:06 Our Business is a Relationship Business Our business is a relationship business. And when I say our business, I mean both investors and entrepreneurs. Feb 2020

Pitching Investors

Structuring your financing round