c539cd2 Aug 13 2026 8:34AM
TROYHENIKOFF
All tracks

Fundraising

19 lessons across 3 sections, in the order Troy put them.

Fundraising — when and how much

  1. 2:45 What are investors REALLY thinking about when they ask about your CAC…? LTV and CAC. We have talked about these many times in these videos and I'm going to do it again. And not just... Jun 2022
  2. 2:50 Raise for Outcomes, Not Headlines It has never been a better time to be an entrepreneur. We are all seeing our friends raise great amounts of... Oct 2021
  3. 3:47 Think twice before committing to strategic investors In the last two weeks, I have had three entrepreneurs come to me all excited about the opportunity they have. May 2022
  4. 4:24 Friction Kills Deals Today, we're going to talk about deals and specifically, I want to talk about getting deals done. Mar 2021
  5. 2:36 Funding the Valley Here's how I think about it. This is your company, time, and the value that you create. Generally, most... Nov 2018
  6. 2:51 When to Raise Capital Hi, I got a lot of great feedback from last week's video on crossing the chasm, how to get across that valley of death. Nov 2018
  7. 4:45 Impact of Raising Too Much The last couple of weeks we've been talking about fundraising and entrepreneurs get so excited when it comes to... Nov 2018
  8. 3:06 Our Business is a Relationship Business Our business is a relationship business. And when I say our business, I mean both investors and entrepreneurs. Feb 2020

Pitching Investors

  1. 3:15 Don’t Send the Deck A question I've gotten for years from entrepreneurs is what do I do when an investor I haven't met says send me... Jun 2021
  2. 3:21 How to Get Great Investor Meetings Hi, I'm here today to share with you one of my favorite fundraising hacks. You've probably heard the expression... Apr 2021
  3. 4:00 Finding the Right Investor One of the most common things that I heard was we've been talking about how we construct these decks and how we... Dec 2018
  4. 3:27 Pot of Gold A lot of people have written blog posts on how to create the perfect fundraising deck. The right 10 slide deck,... Dec 2018
  5. 7:23 3 Passes on How to Make a Better Pitch For years, I have been coaching and mentoring entrepreneurs. And every year, we get dozens and dozens, hundreds... Mark Achler Oct 2023
  6. 3:17 The Secret of the Ask Thank you for all of you who have been watching the videos and sending me questions and comments. It's been... Dec 2018

Structuring your financing round

  1. 4:34 Back to Basics- Valuations, Option Pools and What You Need to Know Before Raising Capital All right, I am still surprised at how many entrepreneurs are confused about pre-money valuation, post-money... Oct 2019
  2. 4:16 Convertible Debt/SAFE vs. Equity I hope everybody had a great holiday season and is geared up for this new year. And because it's the first of... Jan 2019
  3. 4:37 The Rule of Two Last time we were talking about how convertible debt and SAFEs compare to equity when it comes to fundraising.... Jan 2019
  4. 2:43 A Twist on Convertible Notes Last week we talked about convertible debt and how important it is to think one or two moves ahead. I have one... Jan 2019
  5. 3:32 WAIT – Now Troy Likes Convertible Notes? In all of my ranting about the problems of convertible debt and SAFE notes, I left many people with the... Feb 2019